Amorepacific Hera Launches 'Sensual Fitting Glow Tint'

Amorepacific's Hera announced on the 27th that it will launch the new 'Sensual Fitting Glow Tint.'

Hera's 'Sensual Fitting Glow Tint'.
[Photo by Amorepacific]

This upgraded version of the existing product features a clear color and a formula that builds up glossiness with each additional layer, allowing for vivid and bold lip makeup as much as desired. It can be expressed as a point makeup in the millennial trend from the late 1990s to the early 2000s, also known as the Y2K concept, which has recently become popular again.

Additionally, Hera's unique Glow Cutting technology finely breaks down the gloss-enhancing ingredients to deliver a glass-like sparkling shine that was not achievable with conventional tint types. The formula contains almond oil and coconut oil, providing a light and comfortable adherence to the lips. With just one touch, it offers natural gloss and color, and even with multiple layers, it creates a clear glow lip without stickiness or discomfort.

The colors are composed of six clear and bright shades that add vitality to the face. Three popular colors among existing customers (Hidden Mauve, Riddler, Sequence) are retained, and three new colors (Pixel Pink, Love Bite, Peach Please) have been added based on customer feedback.

The product container design maintains consistency with Hera's existing Sensual line but has been modified to highlight the clear colors and glossiness. The opening has been narrowed to allow for appropriate amount control and easier usage.

Meanwhile, the new product has been available for pre-sale on Naver since the 26th, and from the 1st of next month, it will be available at Hera stores in department stores nationwide and major online channels.

This content was produced with the assistance of AI translation services.