"Global OEMs Surprised"... Hyundai Mobis Leads Autonomous Driving Car Display Market

26th Hyundai Mobis Media Tech Day
Presentation on Future Strategies for Vehicle Displays

"Innovative technologies like the swivel display are especially well received. Global OEMs also gain inspiration by observing Mobis's advanced technologies."

On the 26th, Hyundai Mobis held a Media Tech Day at its Mabuk Technical Research Center in Yongin, Gyeonggi Province, introducing its future strategy for vehicle displays. At the event, Hyundai Mobis demonstrated world-first new technologies such as the swivel (variable) and rollable vehicle displays, and augmented reality (AR) head-up displays (HUD) that were showcased earlier this year at CES 2023.

Recently, Hyundai Mobis has been discussing the commercialization of these innovative technologies with numerous global OEMs. Youngwoon Han, Executive Director and Head of the EC Lab at Hyundai Mobis, said, "When Mobis develops advanced technologies, we apply and differentiate them according to the customer's concept to promote commercialization. We are actively discussing how each OEM will implement these technologies."

Han Young-woon, Head of EC Lab at Hyundai Mobis, is explaining the swivel display, the world's first developed by Hyundai Mobis.
[Photo by Hyundai Mobis]

The new technologies introduced by Hyundai Mobis on this day include three types: ▲Augmented Reality (AR) Head-Up Display (HUD), ▲Swivel Vehicle Display, and ▲Rollable Vehicle Display. First, the most notable feature of Hyundai Mobis's AR HUD is its multifocal capability. Until now, most HUDs displayed objects on the road in a 2D format at a single focal point. For example, vehicles merging 2 meters ahead and 100 meters ahead were shown on the same flat plane. However, the new AR HUD applies multifocal technology to display the vehicle's position on the actual road. This reduces driver fatigue and enhances driving safety.

The second is the swivel (variable) vehicle display. A large 34-inch curved display moves in and out of the cockpit (driver's seat). In the basic mode, the display rises halfway to show minimal information such as speed, map, and fuel efficiency. Switching to full-screen mode raises the display fully, unfolding a large screen. The operation speed is optimized so that the massive 3.3kg display rises in just 2.5 seconds.

The last new technology introduced is the rollable vehicle display. This is a more compact type of vehicle display compared to the swivel display. In hidden mode, the display rolls up completely into the driver's seat area. While driving, the display rises halfway to show basic information. In autonomous driving or parking mode, an 18-inch full screen rises, allowing passengers to enjoy movies or perform other tasks.

Hyundai Mobis plans to lead the market by developing vehicle display technologies suited for the autonomous driving and SDV (Software-Defined Vehicle) era. Especially in the level 4 and above autonomous driving era, interaction that conveys visual messages during the transfer of driving control between the vehicle and driver is necessary. Therefore, as the vehicle display plays an increasingly important role in providing warnings and alerts by recognizing the surrounding environment and driver status, Hyundai Mobis is also securing market-leading technologies such as Passenger Interactive displays, high-definition and low-power next-generation QD (Quantum Dot) Mini LED displays, Natural 3D displays, and Micro LED.

Hyundai Mobis's overseas order target for key component sectors this year is $5.35 billion. Among this, the overseas order target for the electronic components sector, including vehicle display products, is $1.83 billion. Executive Director Han said, "In the SDV era, software services will be comprehensively implemented through feedback devices such as screens, sound, and vibration. Mobis will respond and secure technologies in line with the strategies of the automotive industry."

This content was produced with the assistance of AI translation services.