'Gyodongjeon' Sales Soar When It Rains... Emart24 Discount Event

Rainy Days Sales Increase 108% from 8th to 14th

On rainy days, sales of the four types of 'Gyodongjeon' and Makgeolli increased at convenience stores.

A model is showcasing Gyodongjeon and Sotsot Makgeolli products at an Emart24 store located in Seongdong-gu, Seoul.
[Photo by Emart24]

Emart24 announced on the 26th that after reviewing sales data from the central region from the 8th to the 14th, when it rained continuously, sales of these products increased by 108% and 45% respectively compared to the previous week. Regarding Gyodongjeon, Emart24 added that sales from the 1st to the 22nd of this month increased by 43% compared to the same period last month. Looking at sales by commercial district, single-family residential areas accounted for the highest sales proportion at 37%. General residential areas (32%) and office districts (19%) followed.

Emart24 is conducting discount events until the end of this month, such as offering a 50% discount coupon when purchasing two Gyodongjeon with a promotional card, ahead of the rainy season when customers are expected to seek out buchimgae and Makgeolli. They also plan to hold Gyodongjeon-related events next month. To participate in these events, customers must scan the Emart24 app integrated barcode while paying for the promotional products and then collect 'stamps' within the mobile app. Detailed information can be found on the event page within the Emart24 mobile app.

Gyodongjeon is a brand famous for buchimgae that Emart24 began selling last April. It consists of four types, including Gyodong squid seafood scallion pancake. The fully cooked refrigerated buchimgae can be conveniently enjoyed by simply heating it in the microwave.

This content was produced with the assistance of AI translation services.