Celebrity Intellectual Property Commerce Company 'Graygo' Knocks on the Chinese Market

Entry into the Chinese Market with the Start of the Western China International Expo Brand Exhibition
Owning Brands Including High-End Golf Wear 'Gospier' Modeled by Hyun Bin

Brands such as Gospire, Noise, and Slowglow owned by Graygo.

Graygo Co., Ltd. announced on the 20th that it will make a full-scale entry into China, starting with the brand exhibition at the "19th China Western International Fair." Graygo is a Celeb IP commerce company that plans brands and distributes related products through collaboration with celebrity intellectual property (Celeb IP). Currently, it owns high-end golf wear brand "Gospier" (actor Hyun Bin), daily workwear brand "Noise," and health food brand "Slowglow."

At this China fair, not only Graygo brands Gospier, Noise, and Slowglow will participate, but also Graygo's 100% subsidiary emotional lifewear brand "Clove" and street dancewear "Diospice" will join. By participating in the fair, Graygo plans to actively promote its brands in the Chinese market and collaborate with global brand managers, using the Chinese market as a foothold for Graygo brands' global expansion.

The fair, held on the 29th in Chengdu City, Sichuan Province, China, is expected to host various brands from around the world. The previous fair held in 2021 attracted 4,015 companies from 66 countries and 160,000 visitors.

Chengdu, where the Korean Wave is booming, currently has the highest net inflow rate of young people in their 20s and 30s among the five major cities in China. With rapid development in the fashion and trade industries, its purchasing power indicators are steadily rising. As part of the Western China Development initiative, there are various favorable conditions such as infrastructure development including high-speed rail and tax benefits from the city government. It is expected to grow as a key area in western China. A Graygo official said, "We are growing by differentiating ourselves with a solid network and content power and developing brands in a unique way," adding, "The entry of Graygo brands into China is being watched with anticipation by Chengdu City and local fair organizers."

This content was produced with the assistance of AI translation services.