LG Supports '2030 Busan Expo' Bid in Paris, France
Advertising Displayed at Charles de Gaulle International Airport and Others to Coincide with BIE General Assembly Timing
LG has launched a campaign to support the bid for the '2030 Busan World Expo' across various locations in Paris, France, where the 172nd General Assembly of the International Bureau of Expositions (BIE) is being held.
On the 16th, LG announced that starting from the 15th (local time), it will display advertisements supporting the 2030 Busan World Expo bid on a large billboard near Paris Charles de Gaulle International Airport for one month.
![LG's support advertisement for the '2030 Busan World Expo' displayed on a large outdoor billboard near Charles de Gaulle International Airport in Paris, France. <br>[Photo by LG]](http://www.asiae.co.kr/news/img_view.htm?img=2023061608345265712_1686872091.jpg)
LG's support advertisement for the '2030 Busan World Expo' displayed on a large outdoor billboard near Charles de Gaulle International Airport in Paris, France.
[Photo by LG]
This BIE General Assembly is considered a crucial opportunity for the selection of the 2030 World Expo host city, which will be announced in November. Charles de Gaulle International Airport serves as a gateway for visitors traveling throughout Europe, including Paris, France, with an average monthly passenger volume of 4.8 million last year. LG will showcase a large advertisement measuring 5.6 meters wide and 9 meters high in a prominent location visible to BIE General Assembly attendees entering France, airport users, and people passing by the airport by car.
In this advertisement, LG plans to use the letters of BUSAN to introduce various landmarks of Busan, highlighting the city’s competitiveness as a host by emphasizing its modern yet traditional charm and its natural environment.
Hot Picks Today
As Samsung Falters, Chinese DRAM Surges: CXMT Returns to Profit in Just One Year
- "Most Americans Didn't Want This"... Americans Lose 60 Trillion Won to Soaring Fuel Costs
- Man in His 30s Dies After Assaulting Father and Falling from Yongin Apartment
- Samsung Union Member Sparks Controversy With Telegram Post: "Let's Push KOSPI Down to 5,000"
- "Why Make Things Like This?" Foreign Media Highlights Bizarre Phenomenon Spreading in Korea
Additionally, LG will support the 2030 Busan World Expo bid by concentrating 110 billboards near the General Assembly venue in the Issy-les-Moulineaux area of Paris, where the BIE General Assembly is held. These advertisements are located throughout the streets near the venue, including bus stops, subway stations, and parks, making them easily visible to BIE General Assembly attendees.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
