11st Opens Curated Shop 'UaPick' Following UaLux
Starting from the 19th, store brands will be revealed weekly
11st announced on the 14th that it will open 'Uapick,' which showcases the most trendy brands currently, following the luxury specialty store Ualuxe.
![11st Uapic Service Screen [Photo by 11st]](http://www.asiae.co.kr/news/img_view.htm?img=2023061409184962916_1686701941.jpg)
Uapick is a style edit shop that carefully selects and presents trendy issue-rising brands. It differs from Ualuxe, which sells products from about 1,000 brands ranging from high-end to contemporary brands. Uapick features representative Italian styling brand MSGM, Finnish premium sports watch brand Suunto, lighting brand Tangui Seoul, and starting from the 19th, new brands such as Swarovski will be revealed weekly. Each brand will introduce new product lineups on Uapick and offer purchase benefits such as exclusive discounts and gifts.
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An 11st official said, "11st's 'Uwa' service embodies the meaning of providing an elegant shopping experience for customers' sophisticated and high-quality lives," adding, "We will make Uapick a trend-leading shopping service with carefully selected brands through 11st's unique and reliable service."
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