'Finding 4050 Readers' Forum... Live on YouTube at 2 PM on the 21st
The second forum event of the ‘2023 Year of Books for the 4050 Generation’ will be held under the theme ‘Finding 4050 Readers’ on the 21st at 2 PM at the Youth Foundation Youth Space located in Jongno-gu, Seoul. Hosted by the ‘2023 Year of Books for the 4050 Generation Promotion Team,’ a public-private coalition organization related to reading, and sponsored by the Ministry of Culture, Sports and Tourism and the Korea Publication Industry Promotion Agency, the event is designed to diagnose the reading environment and publishing market for the 4050 generation readers and discuss ways to develop them.
The event will be moderated by Jung Won-ok, Secretary General of the Korea Publishers Association, and feature three keynote speakers and three panelists. First, Baek Won-geun, CEO of the Book and Society Research Institute, will discuss the ‘4050 Reading Market Landscape,’ focusing on the reading environment and publishing market for the middle-aged generation. Following him, Hong Soon-chul, a publishing critic and CEO of BC Agency, will present on ‘Overseas 4050 Bestsellers and the Publishing Market,’ and Do Young-min, team leader of Joyful Reading Life at Millie’s Library, will speak about ‘The Expansion of Digital Reading for the 4050 Generation.’
Panelists include Lee Yong-joo, director of the Book Curation Research Institute and operator of the bookstore ‘Ubuntu Books,’ Park Ji-hye, CEO of the publishing company ‘Meolli Gipi’ and author of ‘How to Print a Reprint,’ and Han Ju-ri, professor of Media Publishing at Seoil University. They will propose improvements for the reading and publishing market for the middle-aged generation.
The event will be held on-site with simultaneous live streaming on YouTube. Without prior registration, viewers can watch the live broadcast by searching ‘Year of Books’ in the YouTube search bar.
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The 4050 Year of Books Promotion Team stated, “We plan to continue the forums with themes such as ‘4050 Reading Together and Dreaming Together’ (August) and ‘The Evolution of Library Services Embracing the 4050 Generation’ (October National Library Conference).”
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