30 Million Won Iron... Shinsegae Department Store First Reveals New Majesty Product

Gangnam Branch, Majesti New Products... Attracting Golf Enthusiasts
Female Customers Account for 65% of Sales, Major Players in Golf Market

Shinsegae Department Store announced on the 13th that it will showcase the new product from 'Majesty,' a high-end golf club brand, for the first time in the world.

At 'The Stage' on the 1st floor of the Gangnam branch, from the 14th to the 25th, customers of Shinsegae Department Store can experience the golf club 'Celestial' and the women-only club 'Sterna,' both created exclusively for Shinsegae, for the first time worldwide.

A customer is listening to an employee's explanation about golf equipment at Shinsegae Department Store.
[Photo by Shinsegae Department Store].

The Stage at the Gangnam branch is a place where famous domestic and international luxury brands such as Louis Vuitton and Chanel gather to showcase various products with unique concepts. It is such a popular venue that all event schedules have already been fully booked through the end of this year.

The Celestial line from Majesty, unveiled for the first time in the world, is a top-tier model with drivers priced in the 12 million KRW range and irons in the 30 million KRW range. Sterna is a line designed for female golfers, with drivers priced around 1.1 million KRW. The 2023 new product of 'Sublime,' which has been loved by Shinsegae Department Store VIPs, can also be seen together.

Introducing new golf products in a global luxury fashion brand-centered event space is aimed at attracting 'maniacs' who do not hesitate to open their wallets for golf. In particular, the plan is to captivate female customers who have established themselves as major players in the golf equipment market. The proportion of female customers in Shinsegae Department Store's golf category has reached 65% on a cumulative basis this year.

With the full-fledged rounding season underway, golf equipment sales are showing strong performance. In February, the sales of the Gangnam branch's golf specialty store, which was renewed by gathering premium golf brands such as J.Lindeberg and PXG, increased by 35.8% compared to the same period last year just one month after opening. Golf equipment sales have also continued to grow, increasing by 13.8% through the 7th after the renewal. The golf specialty store launched last year on SSG.com’s Shinsegae Department Store Mall has also recorded a growth rate in the 14% range this year.

This content was produced with the assistance of AI translation services.