Catch MZ Tourists!

Songpa-gu Implements Unique Tourism Marketing Reflecting Local Characteristics

Reflecting Songpa-gu’s Many Performance Venues... ‘Songpa, the Capital of K-pop’ Project

‘Poka Contest’ Until June 30... Promoting K-pop’s Representative Fan Play Culture

First Production of Travel Essential ‘Topper’... Featuring Haha Hoho, Seokchon Lake, and More, Available for Free Rental

Photo of a person using a topper

Songpa-gu (Mayor Seo Gang-seok) is launching unique tourism marketing ahead of the upcoming vacation season to add more fun to travel for young tourists.

The district is leveraging Songpa’s distinctive feature of abundant performance infrastructure by launching the new SNS content project ‘Songpa, the Capital of K-pop’ starting this year. This project introduces representative cultural and sports infrastructures and attractions in the area, such as Jamsil Sports Complex, and has resonated with many K-pop fans due to the story of a public official whose passion and profession align (‘deok-eop-ilchi’).

Throughout June, the ‘Songpa, the Capital of K-pop Poka Contest Pt.2’ will continue. ‘Poka’ is short for photocard, a representative K-pop fan play culture where card-type photos are taken with concert venues or other backgrounds as proof.

Anyone using Songpa-gu Office’s SNS can participate in this poka contest. By posting photocard photos taken with performance venues in Songpa-gu as the background on personal SNS accounts (Twitter, Instagram) by June 30, they can enter. Posts must include the hashtags ‘#SongpaTheCapitalOfKpop #SP9PokaContest’.

By submitting entries and personal information through a dedicated online form, 88 winners will be selected by lottery to receive specially made ‘Songpa, the Capital of K-pop’ special goods sets. More detailed information is available on the Songpa-gu Office blog.

The district also offers free rental of variously designed travel toppers for visitors to Seokchon Lake, Songpa-gu’s representative tourist spot, so they can capture memorable photos.

A ‘topper’ is a decorative item designed with phrases and shapes that can be easily held by hand. It has become an essential travel item among young people for use in certification shots.

Visitors to the Songpa Tourism Information Center at Seokchon Lake can use the travel toppers produced by the district for up to 4 hours.

Pocari Pride Contest Photo Example

There are 133 toppers in 18 different designs. These include toppers emphasizing cuteness using Songpa-gu’s new character ‘Haha Hoho,’ toppers themed around the famous ducks of Seokchon Lake, and toppers with catchy messages for the MZ generation. They come in various forms such as photo frame type, phrase type, and headband type, adding diverse fun.

The district plans to continue producing and offering free rental of toppers tailored to seasonal characteristics, such as beautiful autumn foliage, the Luminarie Festival in winter, and Christmas.

Mayor Seo Gang-seok stated, “An area of 2.31㎢ around Seokchon Lake in Songpa-gu has been designated as the Jamsil Tourism Special Zone. We will actively promote projects utilizing Songpa’s diverse tourism resources centered on Seokchon Lake and the Jamsil Tourism Special Zone to transform Songpa into a global tourism hub attracting visitors from around the world.”

This content was produced with the assistance of AI translation services.