Hanyang Securities Organizational Communication Program 'Dolce' Launches

After the Dolce program ended, Lim Jae-taek, CEO of Hanyang Securities (fourth from the left), Jeong Hee-jong, auditor (third from the right), and Hanyang Securities employees are applauding. (Photo by Hanyang Securities)

After the Dolce program ended, Lim Jae-taek, CEO of Hanyang Securities (fourth from the left), Jeong Hee-jong, auditor (third from the right), and Hanyang Securities employees are applauding. (Photo by Hanyang Securities)

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Im Jae-taek, CEO of Hanyang Securities, is strengthening communication with employees. He started a communication program in February to listen to the difficulties of each department and share the vision.


Hanyang Securities announced on the 12th that it has been running a program called 'Dolce' every morning for five months since February. Dolce is a newly launched organizational communication program aimed at revitalizing the organization amid market contraction.


The program involves CEO Im and key executives meeting with one department each morning to have coffee and sandwiches while engaging in conversation. CEO Im prepares an encouraging speech tailored to the characteristics of the department and listens to their difficulties. The program is planned to cover all 76 departments, and about 60 departments have participated in Dolce so far.


'Dolce' is the season 2 version of the communication program 'Power Link' conducted last year. CEO Im held one-on-one conversations with all 500 employees under the theme of 'sharing dreams and connecting hearts.' During this process, some employees produced advertising videos themselves, and others were suddenly promoted to department heads based on their potential. Dolce is characterized by expanding the scale of communication to the department level and extending the duration of the sessions.


The name Dolce is inspired by the Italian musical term 'dolce,' which means 'play elegantly, softly, and beautifully.' There is no reprimand about performance or pressure on sales during Dolce meetings. A junior employee who participated in Dolce said, "It was a precious time that made me resolve to have concrete goals and aspirations by looking at excellent seniors in front of me, just as it was said that 'not setting limits is important.'"



CEO Im said, "I thought that if the CEO personally encourages each department member, a sense of unity with the leader would be formed, and the organization's cohesion could be improved." He added, "The name 'Dolce' carries the expectation to have a strong desire for victory while playing with elegance and softness."


This content was produced with the assistance of AI translation services.

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