Domino's Pizza Appoints IU as Exclusive Brand Model
Domino's Pizza announced on the 8th that it has signed an exclusive model contract with singer and actress IU.
![Domino's Pizza's new model IU. <br>[Photo by Domino's Pizza]](http://www.asiae.co.kr/news/img_view.htm?img=2023060808273356102_1686180453.jpg)
Domino's Pizza explained that it selected IU as a model, who is loved by both the MZ generation (Millennials + Generation Z) and older generations, to strengthen brand competitiveness and create a sense of familiarity with customers.
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A Domino's Pizza representative said, "We plan to carry out various marketing activities with our new model IU moving forward."
This content was produced with the assistance of AI translation services.
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