Lotte Chilsung Launches 'Del Monte Cold Jeju Gamgyul' 1L
Jeju Gamgyul 100% Juice with Added Orange Pulp
Lotte Chilsung Beverage announced on the 7th that it has launched a 1L refrigerated juice, 'Del Monte Cold Jeju Gamgyul,' which captures the sweet and tangy taste of Jeju gamgyul (tangerine) with 100% fruit juice.
Del Monte Cold Jeju Gamgyul is a juice made with 100% Jeju gamgyul juice and soft, moist orange pulp, providing a texture that feels like squeezing fresh Jeju gamgyul at home. Following the existing refrigerated juice products of the 'Del Monte Cold' brand, such as orange, grape, and peach, Lotte Chilsung Beverage introduced this product using Jeju gamgyul to meet consumer preferences and promote mutual growth with Jeju local farmers.
Del Monte Cold Jeju Gamgyul is available in a generous 1L size, and the package design features ripe Jeju gamgyul and the iconic Dolharubang statue symbolizing Jeju on the front, emphasizing the authenticity of Jeju gamgyul juice.
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Lotte Chilsung Beverage plans to expand sales of Del Monte Cold Jeju Gamgyul through various channels after an initial launch in large supermarkets. Additionally, starting from July, the company will sequentially apply package design renewals for the existing Del Monte Cold orange, grape, and peach products to coincide with the new product launch.
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