Paris Baguette Launches 'Belligom's First Nationwide Tour' for One Month

Paris Baguette announced on the 2nd that it will hold the 'Belligom First Nationwide Tour' event throughout this month, visiting Paris Baguette stores in five regions nationwide together with the popular character 'Belligom.'

The popular character 'Belligom' stands inside the Paris Baguette store.
[Photo by Paris Baguette]

Belligom is a popular character with 1.45 million SNS fans, a bear doll-shaped character loved not only in Korea but also overseas.

The Belligom Nationwide Tour will start on the 1st at the Paris Baguette Gangnam Station store in Seoul and continue at stores in Busan, Daejeon, Daegu, and Gwangju. Paris Baguette and Belligom plan to meet customers directly on-site and provide special experiences along with various events.

During the Belligom Nationwide Tour, visitors can meet the adorable Belligom transformed into a one-day part-timer called 'Parisian Belligom,' wearing the Paris Baguette uniform.

Events offering prizes for local residents near the stores will also be held. These include a 'Free Hug' where the cozy Belligom warmly embraces visitors, Polaroid photo sessions to create precious memories with Belligom, a giveaway of fans shaped like Belligom’s cute face, and the 'Cham Cham Cham Game' with Belligom, where participants can win coupons to exchange for Paris Baguette’s seasonal signature products.

This content was produced with the assistance of AI translation services.