Kyungsung University Sweeps Top and Excellence Awards in Busan·Gyeongnam Region at the 'Korea University Student Advertising Competition'

Students from the Department of Advertising and Public Relations at Kyungsung University received the Grand Prize and Excellence Award in the Busan·Gyeongnam division at the ‘2023 Korea Student Advertising Competition’ (KOSAC) held at Kosin University on the 31st.

The Cycle Club team, consisting of Kyungsung University Advertising and Public Relations students Kim Suhyun, Lee Daeun, Lee Eunjin, Sookmyung Women’s University Korean Language and Literature student Kim Heehyun, and Hongik University Advertising and Public Relations student Chu Minkyeong, won the Grand Prize.

The Basil Croquant team, which included Kyungsung University Advertising and Public Relations students Lee Donghun, Jung Suyeon, Seok Chaeyeon, Jung Jiheon, and Hongik University Design Convergence student Kim Hyeju, received the Excellence Award.

This event is an industry-academia cooperation program hosted by the Ministry of Culture, Sports and Tourism and organized by the Korea Federation of Advertising Associations (KFAA). Prospective advertisers enrolled in domestic universities participate in the entire campaign process over six months and improve their practical skills through competitive presentations.

In 2023 KOSAC, a total of 1,323 proposals were submitted from 146 universities nationwide, and 78 outstanding works were selected by a panel of 40 industry experts. The selected teams will compete in regional contests across six areas over two months in May and June.

The cycling club team that won the grand prize is taking a commemorative photo.

The two teams from the Department of Advertising and Public Relations at Kyungsung University, which won the Grand Prize and Excellence Award at the Busan·Gyeongnam regional competition, will participate as representatives of Busan·Gyeongnam in the national finals held on September 7 this year, competing against representatives from other regions.

The theme of the 2023 KOSAC was ‘A Project to Establish a Proper Civic Culture for a World of Living Together,’ proposing a nationwide communication campaign to lead our society in a better direction and create a sustainable world.

Kim Suhyun of the Cycle Club team, which won the Grand Prize, said, “Five university students who shared the same mindset passionately and persistently dedicated themselves to the work, and such a great result followed. I want to say thank you and well done to my team members who fulfilled their roles without complaints.”

Lee Donghun of the Basil Croquant team, which received the Excellence Award, said, “I felt proud to have worked tirelessly for months with my university peers, helping each other, and even winning an award. I want to approach the national competition with an even better attitude and achieve good results.”

This content was produced with the assistance of AI translation services.