CU Launches Industry-First 'Andong Soju Highball' Featuring Traditional Liquor

Use of Underground Natural Bedrock Water and Domestically Produced Rice

CU announced on the 1st that it has launched the industry's first "Andong Soju Highball," made by blending traditional liquors.

The model is looking at 'Andong Soju Highball' at CU.
[Photo by BGF Retail]

The newly introduced Andong Soju Highball is made using Andong Soju, considered one of Korea's three great traditional liquors. It boasts a unique deep and clean flavor, made with 158m underground natural bedrock water and 100% domestically produced rice. Additionally, chrysanthemum and ginger scents were added to embody the image of Andong symbolizing the spirit of the seonbi (scholar), creating a smooth taste.

In collaboration with artist Kim Je-eon of "Print Bakery," CU is also releasing the "Moon Yuja Highball." Kim Je-eon is an emerging artist who has gained great popularity targeting the sensibilities of the MZ generation (Millennials + Generation Z). This product is the second art collaboration highball following the Cheongshin Lemon Highball released in April. The artwork, which depicts the desire to pick the moon as a gift for a loved one, visually expresses the sweet taste and aroma of the highball.

A BGF Retail official stated, "We planned the traditional liquor highball in line with the recent trend of diversified alcohol consumption, where people seek their own preferences," adding, "CU will continue to lead new trends in alcoholic beverages through differentiated products reflecting various consumer tastes."

This content was produced with the assistance of AI translation services.