Shinsegae Food Launches 'Better Meat Mortadella Slice' Ham for Home Use
B2C Product of Better Meat Mortadella Slices
Online Sales Begin
Shinsegae Food announced on the 30th that it will sell the B2C product "Better Meat Mortadella Slice," a version of the alternative meat "Better Meat Mortadella Cold Cut" mainly used for sandwiches and salads, on its online mall to expand consumer touchpoints.
Better Meat Mortadella Slice is made using 100% plant-based ingredients such as soy protein, vegetable oil, and dietary fiber, preserving the original elasticity and chewy texture of ham. It features the characteristic fat tissue and flavor of traditional charcuterie mortadella ham. It is conveniently packaged in small packs of 7 slices for easy use in sandwiches and salads at home.
The product can be purchased at Shinsegae Food's Naver Smart Store. Shinsegae Food plans to expand its sales channels to various online malls in the future.
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A Shinsegae Food representative said, "Through the B2C sales of Better Meat Mortadella Slice, we hope consumers can more easily access alternative meat in their daily lives and experience a healthy lifestyle. As consumer demand for alternative meat is increasing, we will continue to strengthen our product lineup through ongoing research and development."
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