It was announced on the 25th by the Jogye Order of Korean Buddhism's Propagation Office that former national men's basketball coach Heo Jae has been appointed as a promotional ambassador.


According to the Jogye Order Propagation Office, the ambassador appointment ceremony took place on the 23rd at the Propagation Office Director's office on the 2nd floor of the Korean Buddhist History and Culture Memorial Hall. Director Beomhae said in his greeting, "We hope many Buddhists will register as followers of the order and fulfill the role of promotional ambassadors who truly convey the Buddha's teachings," adding, "We ask former coach Heo Jae to take the lead in this role."

Former national men's basketball coach Heo Jae (right) and Ven. Beomhae, head of the Jogye Order's Propagation Office, are posing for a commemorative photo. [Photo courtesy of the Jogye Order of Korean Buddhism]

Former national men's basketball coach Heo Jae (right) and Ven. Beomhae, head of the Jogye Order's Propagation Office, are posing for a commemorative photo. [Photo courtesy of the Jogye Order of Korean Buddhism]

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Heo, who has been active as a basketball player and broadcaster, was recognized as a Buddhist role model to the public and received the Buddhist Grand Prize in 2020.



Currently, the Jogye Order Propagation Office's promotional ambassadors include actors Nam Il-woo, Kim Yong-rim, Nam Sang-jin, comedian Lee Soo-geun, mountaineer Um Hong-gil, baseball player Lee Dae-ho, and weathercaster Lee Ik-seon.


This content was produced with the assistance of AI translation services.

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