'Thanks to You, It Was a Hit'... CU Sponsors Bread at Yeongodae Festival

Delivery of Over 10 Popular Desserts

CU announced on the 25th that it sponsored the differentiated dessert products Yonsei Milk Cream Bread and Kodae1905 Premium Bread Series at the festivals held this month at Yonsei University and Korea University, respectively.

CU announced that it visited Korea University and Yonsei University, where festivals were in full swing, to deliver desserts. CU explained that this was to promote their products and also to listen to the opinions of Generation Z customers.
[Photo by BGF Retail]

Starting from the 22nd, CU visited Korea University and Yonsei University in succession to deliver about 10 popular products released so far, including Yonsei Milk Matcha Fresh Cream Bread, Kodae1905 Apple Jam Pastry, and Yonsei Milk Tiramisu Fresh Cream Cup.

At the Korea University festival site, CU collected suggestions for new products that students want to see in the future and feedback on improvements for existing products. CU plans to reflect the opinions of university student consumers in future new product development.

A BGF Retail official said, "We expressed our gratitude to university student customers by delivering Yonsei Milk Cream Bread and Kodae1905 Premium Bread, which have dramatically improved the perception and quality of convenience store desserts, in time for the festival season," adding, "We will continue to expand the lineup of differentiated products available only at CU and establish ourselves as a leading dessert brand."

Meanwhile, an analysis of sales of Yonsei Milk Cream Bread and Kodae1905 Premium Bread by region in Seoul from January to April this year showed that Yonsei Milk Cream Bread had the highest sales in Sinchon-dong and Yeonhui-dong near Yonsei University, while Kodae1905 Premium Bread had the highest sales in Anam-dong and Jegi-dong near Korea University.

This content was produced with the assistance of AI translation services.