Side Dishes Also Delicious... Lotte Mart's YoriHada Launches Jeotgal

Introducing 3 Types of Jeotgal Including 'Yorihada Ojingeojeot'
Passed Over 10 Blind Tests
Renewed Release of Oijimu Chim Also Available

Lotte Mart announced on the 25th that three types of salted seafood?Ojingeo-jeot·Nakji-jeot·Myeongran-jeot?newly launched through its private brand (PB) 'Yorihada' on the 18th, are gaining popularity, ranking among the top 5 in sales within the salted seafood category.

A customer is looking at the new 'Yorihada' salted seafood product at Lotte Mart Zeta Plex store.
[Photo by Lotte Mart].

Lotte Mart underwent more than six months of preparation to present the best salted seafood that combines both taste and convenience. The PB product planner (MD) specializing in refrigerated side dishes at Lotte Mart traveled back and forth to the Gomsso Salted Seafood Complex in Buan-gun, Jeonbuk, famous for its salted seafood, personally tasting dozens of salted seafood products sold there and meticulously checking their saltiness and texture. Over 20 samples selected in the first round underwent blind testing by Lotte Mart’s refrigerated side dish MDs, with more than 10 rounds of taste evaluations conducted.

The three salted seafood products from Yorihada are packaged in small portions of around 200g, suitable for single-person households or families of 3 to 4 members to consume in one meal. Reflecting demand for longer storage, a 400g large-size side dish was also planned.

'Yorihada Oiji-muchim' was also relaunched on the 8th. The previously sold Oiji-muchim had feedback that the pickled cucumber itself contained too much moisture, resulting in a soft texture. To improve this, the product was enhanced by removing as much moisture as possible from the cucumbers during the raw material processing stage, allowing consumers to enjoy a firmer texture of the pickled cucumber. Lotte Mart plans to continuously renew existing products or launch new products so that side dishes can play a significant role in the processed food market in the future.

Sales of Lotte Mart’s refrigerated side dishes increased by 10% year-on-year as of May cumulative data. Salted seafood sales rose by 20% compared to the previous year.

This content was produced with the assistance of AI translation services.