Shilla Duty Free, Hosts 'The Trends We Loved Back Then: Makeup Exhibition'

Collaboration with AmorePacific

Shilla Duty Free announced on the 23rd that it is currently holding the exhibition "The Trendy Makeup We Loved Back Then" (hereinafter referred to as "Trendy Makeup Exhibition") at the open lounge of "Caf? LA" on the B1 floor of its Seoul branch.

Shilla Duty Free is currently holding a pop-up exhibition titled "Trend Cosmetics Exhibition" in collaboration with Amorepacific at the newly renovated 'Cafe LA' open lounge in its Seoul branch.
[Photo by Shilla Duty Free]

The Trendy Makeup Exhibition is an event planned to allow visitors to experience trendy makeup that transcends eras in a space, alongside the release of Amorepacific's 77-year beauty heritage beauty curation book "Trendy Makeup."

The exhibition space, recreated to resemble the 1980s, is designed with various areas such as a dressing table, wardrobe, and lounge, enabling visitors to reminisce and experience the era through styling and archived materials from that time.

The Trendy Makeup Exhibition will run until the 15th of next month. Visitors can make advance reservations by searching for the exhibition on the Naver homepage. It is also possible to visit for free with an admission ticket distributed at Shilla Duty Free Amorepacific stores.

Various benefits are prepared for customers who visit both the Shilla Duty Free Seoul branch and the exhibition. Among customers who certify their exhibition visit and purchase products from the Sulwhasoo or Hera brands, gifts will be given according to the purchase amount. Visitors can also participate in the Best Reviewer event by posting a certification photo of their visit to the Trendy Makeup Exhibition on Instagram.

This content was produced with the assistance of AI translation services.