Amorepacific's Mise en sc?ne announced on the 22nd the launch of its new Innerflex line.

Amorepacific Mise-en-sc?ne's Salon10 Innerflex line. [Photo by Amorepacific]

Amorepacific Mise-en-sc?ne's Salon10 Innerflex line. [Photo by Amorepacific]

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The flagship product, a hair strengthening treatment, is a new type of product unlike any before, addressing the fundamental causes of hair damage rather than just temporary softness care. With just one use, it provides softness as if the hair was never damaged, with a 100-fold increase in hair strengthening. The recommended usage is 1 to 2 times per week: apply the hair strengthening treatment to wet hair before shampooing, leave it on for 5 minutes, and then rinse off.


The Innerflex line consists of three products: the hair strengthening treatment used before shampooing, the hair strengthening shampoo, and the hair strengthening treatment, creating a new home care line that surpasses the limitations of existing shampoos and treatments. All products have received vegan certification from the Korea Vegan Certification Institute. Using Innerflex for more than 10 days strengthens hair and improves perm formation, helping customers who previously could not perm damaged or bleached hair.



The Mise en sc?ne Innerflex line is available nationwide at Olive Young stores and Olive Young Mall. From today until the 28th, customers can purchase the products at special prices and benefits on the Olive Young online mall to celebrate the launch.


This content was produced with the assistance of AI translation services.

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