Diageo, Johnnie Walker Blue 'Nomad City Seoul' Edition
Limited Edition Depicting 23rd Century Seoul Scene
Diageo Korea's Scotch whisky brand Johnnie Walker is launching the ‘Johnnie Walker Blue Nomad City Seoul Edition,’ which depicts the appearance of Seoul in the year 2220.
This Nomad City Edition is a product that captures the appearance of global cities such as Seoul, Berlin, Mexico City, Singapore, Sydney, and London 200 years from now, created in collaboration with digital artist Luke Halls. The bottle and box of the Nomad City Seoul Edition feature lively and sophisticated designs of Seoul’s landmarks, the ‘Lotte World Tower’ and ‘N Seoul Tower.’
Diageo Korea is collaborating with the dining specialist group SG Dinehill to offer the Johnnie Walker Blue Nomad City Seoul Edition at famous Seoul restaurants including Apgujeong Samwon Garden, Butcher’s Cut, Two Bulls Deungsim, and Ross Oak.
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Yoon Young-wook, Johnnie Walker brand manager, stated, “This Nomad City Edition is a limited-edition product with a future theme that embodies the spirit of ‘Keep Walking,’ symbolizing Johnnie Walker’s continuous challenge and innovation over the past 200 years and our determination for the next 200 years. Like this Seoul Edition, which depicts an innovative Seoul 200 years from now, we will continue to strive to introduce special products that captivate Korean consumers.”
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