SPC Jamba Juice "Sales Up 40% from January to April Due to Early Heat"

by Moon Hyewon

Published 19 May.2023 09:49(KST)

Jamba Juice, operated by SPC, announced on the 19th that its cumulative sales from January to April this year increased by more than 40% compared to the same period last year due to the early arrival of the heat. Operating profit during the same period also rose by 50%.

SPC Jamba Juice "Sales Up 40% from January to April Due to Early Heat"

Jamba Juice attributes the performance increase to marketing strategies such as the early onset of hot weather, development of core products, and expansion of healthy meal replacement product lines.

First, one of Jamba Juice's main products, the ‘smoothie,’ was identified as a key driver of sales. They analyzed that continuously developing a variety of products, from fruit smoothies using tropical and seasonal fruits to protein smoothies effective for protein supplementation, garnered strong consumer response.

Additionally, with the wellness trend rapidly rising during the pandemic era, the ‘energy bowl’?a meal replacement made by mixing fruits with yogurt and soy milk bases, topped with chia seeds and nuts?gained great popularity, which also contributed to the sales increase.

Sales of RTD (Ready To Drink) products are also expanding. Jamba Juice has broadened its health category by launching not only five types of premium fruit and vegetable RTD beverages that can be enjoyed conveniently and fresh but also four types of drinkable protein RTD products. Last year, sales of protein RTD products increased by nearly 70% compared to the previous year, showing continuous growth. Jamba Juice plans to strengthen its new RTD product lines and expand B2B channels to further grow its retail business.

A Jamba Juice representative said, “With the recent surge in travel demand, sales at the seven stores operating within Incheon Airport have also increased, and we expect the sales growth rate to be even higher in the second half of this year.”