Interpark Launches 'No.1 Overseas Travel' Campaign Featuring Actress Jeon Ji-hyun as Model
Advertising Video Released on TV and YouTube Starting from the 20th
Interpark announced on the 19th that it will start a brand campaign featuring actress Jeon Ji-hyun as its advertising model.
Ahead of the first summer peak season since the endemic (periodic outbreak of infectious diseases), Interpark will launch the brand campaign "The No.1 in Overseas Travel is Big. It's Interpark" starting from the 20th. Jeon Ji-hyun was selected as the model to align with the vision and direction of being the No.1 platform for overseas travel.
The advertisement video will be released simultaneously with the start of the brand campaign through various media such as TV and YouTube. It intuitively showcases the core images of the Interpark brand using the word "Big," including "Lowest Price is Big," "Benefits are Big," and "Totally Shocking," along with scenes of Jeon Ji-hyun traveling around the world. From the 1st of next month, it will also be visible on large-scale digital outdoor advertisements near Seoul Gangnam Station and Samsung Station.
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Jo Sung-moon, Head of Brand Marketing at Interpark, said, "We chose Jeon Ji-hyun as the model to solidify the image of being No.1 in overseas travel this summer, when demand for overseas travel is expected to surge," adding, "We will successfully carry out this brand campaign so that Interpark is the first name that comes to mind for everyone when thinking of overseas travel."
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