Samyangsa SubQ Launches Korea's First Frozen Dough for 'Pastry Salt Bread'

Made with dough like croissant and pie

Samyang's food ingredient distribution brand 'SubQ' announced on the 18th that it has launched the country's first frozen dough for pastry-style salt bread.

Samyangsa SubQ's 'Pastry Salt Bread' Frozen Dough
[Photo by Samyangsa]

The frozen dough for pastry salt bread is made with a pastry-type dough characterized by multiple thin layers and texture, unlike the existing salt bread made with regular bread dough. This gives it a crispy exterior and a soft interior. While some bakeries offer products that are croissants topped only with salt, which are well known as pastry bread, this new product is differentiated by containing whole salted butter blended directly by Samyang.

Despite being a frozen product, it boasts not only great taste but also a high volume similar to freshly baked bread. It is also convenient, as it can be eaten after about 10 to 15 minutes of cooking in an oven or air fryer following thawing and proofing.

Salt bread is made by preparing bread dough with flour, sugar, salt, etc., then wrapping butter inside the dough, rolling it up, topping it with pearl salt, and baking it. The savory flavor of butter combined with the salty taste of salt creates an addictive flavor. Recently, it has gained popularity mainly among younger generations and has become a notable item in the bakery industry.

SubQ focused on the appeal of this salt bread. In particular, it anticipated that adding the addictive taste of salt bread and the crispy texture unique to pastry would not only secure product competitiveness but also achieve differentiation.

The frozen dough for pastry salt bread is available for purchase online at the SubQ Smart Store. The price is 24,000 KRW per pack. For the first 300 consumers who purchase through the online mall, pearl salt to sprinkle on the salt bread will be given as a gift on a first-come, first-served basis.

This content was produced with the assistance of AI translation services.