"Thumping at Midnight"… Controversy Over Gucci Fashion Show Afterparty 'Nuisance'

Gucci Holds After-Party Following Gyeongbokgung Fashion Show
"Noise and Light Pollution Until Midnight... Residents Suffer"

The after-party held following the luxury brand Gucci's fashion show at Gyeongbokgung Palace caused noise disturbances late into the night, causing distress to nearby residents.

On the 16th, Gucci's '2024 Cruise Collection Fashion Show' took place with Gyeongbokgung Palace's Geunjeongjeon Hall as the backdrop. Celebrities and famous figures attending the fashion show participated in an after-party held in a nearby building after the show ended.

However, the party held in an open building did not end until around midnight, and nearby residents affected by the noise and lighting expressed their dissatisfaction.

The Gucci fashion show afterparty venue photographed [Image source=Twitter]

Mr. A, who lives near the party venue, posted a video on Twitter, saying, "How can this happen at 11:30 PM in a residential area?" The video shows loud music and flashing lights, even though it was filmed some distance away from the building. Mr. A said, "The whole neighborhood was filled with music."

Another netizen, Mr. B, shared a video showing police cars arriving in a line, stating, "There was pounding noise until almost midnight, and finally the police showed up."

Police were dispatched to the Gucci fashion show after-party venue.
[Image source=Twitter]

Additionally, some netizens complained about traffic control issues in Jongno, which made their late-night commute uncomfortable.

As a result, on social media and various online communities, critical reactions appeared such as, "Is it okay to be this noisy on a weekday night?", "I thought the fashion show photos were cool, but the after-party ruined it," and "What kind of nuisance is this?"

Meanwhile, this Gucci fashion show was the first Gucci Cruise fashion show held in Asia and the first fashion show ever held at Gyeongbokgung Palace.

The event was attended by over 570 domestic and international celebrities, including Marco Bizzarri, Gucci's Global Chairman and CEO; Gucci ambassadors actress and singer IU and NewJeans' Hanni; film director Park Chan-wook; American actress Saoirse Ronan; figure skater Cha Jun-hwan; and actors Kim Hye-soo, Lee Jung-jae, and Lim Ji-yeon.

This content was produced with the assistance of AI translation services.