Held for Three Days from May 25 at Busan BEXCO

Hanwha Solutions Q CELLS Division (Hanwha Q CELLS) announced on the 17th that it will participate in the 'World Climate Industry EXPO (WCE 2023)' held for three days from the 25th to the 27th of this month at BEXCO in Haeundae-gu, Busan. Hanwha Q CELLS will set up a booth in the Clean Energy Pavilion to showcase various energy solutions and the latest solar technologies supplied worldwide.


This expo is the largest-ever climate industry exhibition, integrating four events that were previously held separately each year: the 'Carbon Neutral Conference,' 'Korea Energy Show,' 'Carbon Neutral Expo,' and 'International Environmental Energy Industry Exhibition (ENTECH).' It is organized by 12 institutions including the Ministry of Trade, Industry and Energy, Ministry of Foreign Affairs, and Ministry of Environment, and hosted by 14 organizations such as the Korea Chamber of Commerce and Industry, Korea International Trade Association, and Korea Energy Agency. This expo aims to promote the competitiveness of Korea's climate industry while also demonstrating capabilities to host the '2030 Busan World Expo.'

A bird's-eye view of Hanwha Q CELLS' booth participating in the Climate Industry International Expo. Photo by Hanwha Q CELLS

A bird's-eye view of Hanwha Q CELLS' booth participating in the Climate Industry International Expo. Photo by Hanwha Q CELLS

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Hanwha Q CELLS will introduce its diverse energy solution businesses operating in the global market. The 'Home Energy Solution' by Hanwha Q CELLS, sold in the U.S., Europe, and Australia where installing solar modules at home is common, will be featured in one section of the booth. This area, designed like a typical home, will display solar modules that allow households to produce their own energy, along with the 'Q.HOME CORE,' which stores and manages electricity. Q.HOME CORE consists of the power conversion device (inverter) Q.VOLT and the energy storage system (EES) Q.SAVE. It is Hanwha Q CELLS' residential energy system package. A video introducing the software program COMMAND (Q.OMMAND), which allows users to monitor and control energy production, charging, and consumption at a glance, will also be shown.


Hanwha Q CELLS' electric vehicle charging business brand 'Hanwha Motiev' will also have a charging station setup. Launched last year, Hanwha Motiev currently operates and builds over 200 charging stations. Hanwha Motiev's EV charging stations can supply eco-friendly electricity generated by solar modules to electric vehicles and serve as a representative 'flexible resource' that can respond according to power supply and demand conditions. Going forward, Hanwha Q CELLS plans to actively engage in distributed energy businesses that efficiently manage and utilize distributed energy resources through synergies between the EV charging business and the 'power brokerage business' launched this year.


Visitors will also see various solar modules applied to everyday spaces such as urban buildings, factory roofs, roadside soundproof walls, and farmland under cultivation. On the other side of the booth, Hanwha Q CELLS' agrivoltaic-dedicated modules and BIPV (Building Integrated Photovoltaics) product 'Artsun' will be exhibited. Agrivoltaics is a solution that adjusts the size and angle of modules to enable simultaneous farming and power generation, gaining attention as a way to create additional income in rural areas. BIPV modules enhance aesthetics and durability, allowing them to be used as building exterior materials. The BIPV product 'Artsun,' scheduled for release next year, applies 5mm-thick tempered glass on both front and back of the modules and diversifies colors and textures.


Additionally, a prototype of the soundproof wall solar module developed by Hanwha Q CELLS will be unveiled for the first time at this expo. The soundproof wall solar module features noise reduction and light pollution reduction functions by absorbing light. It serves both as a soundproof wall for roads and railways and as a power generator. It also includes functions to detect and block risk signs such as faults, fires, and sparks in advance, helping to prevent fire accidents. Since the modules are installed vertically, their main power generation time differs from typical solar power plants, enabling stable power supply and helping to operate the power grid reliably. In September last year, Hanwha Q CELLS signed a 'Joint Technology Development Agreement for Solar Power Expansion' with Korea East-West Power and is cooperating on solar power commercialization using transportation infrastructure such as soundproof wall modules.


The next-generation solar product expected to change the future solar market landscape, the 'Perovskite-Silicon Tandem Cell (Tandem Cell),' and next-generation modules made with tandem cells will also be exhibited. The theoretical maximum power conversion efficiency of tandem cells reaches 44%, which is more than 10 percentage points higher than currently marketed silicon cells. Hanwha Q CELLS is conducting R&D with the goal of mass-producing tandem cells starting in 2026.


Events for visitors' enjoyable experiences will also be held. Visitors to Hanwha Q CELLS' booth can take commemorative photos for free at the photo booth, and caricature events that draw portraits highlighting features will be conducted on a first-come, first-served basis every hour.


Lee Gu-young, CEO of Hanwha Q CELLS, stated, "Hanwha Q CELLS will introduce various eco-friendly energy solution businesses operating worldwide to raise the status of Korea's climate industry to the global community."



Meanwhile, according to global market research firm Wood Mackenzie, Hanwha Q CELLS recorded a 33.7% market share in the U.S. residential solar module market last year, achieving the number one position for five consecutive years. In the same year, it also maintained the top spot for four consecutive years in the U.S. commercial module market with a 17.7% market share.


This content was produced with the assistance of AI translation services.

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