NHN Data: "Used Shopping and Convenience Store Apps Popular... New Jarin-gobi Generation Increasing Amid High Inflation"

Due to the impact of rising prices, there has been a surge in the installation of saving-oriented apps such as group buying and convenience stores.

On the 16th, NHN Data released the "2023 First Half App Trend Report" containing this information. The report analyzed big data on app installations across 16 industries from approximately 28 million Android users.

In the shopping category during the first half of this year, apps related to global direct purchases, secondhand shopping, and group buying showed strong performance influenced by the trend of frugal consumption. Notably, among the eight shopping apps with the highest installation growth rates from the second half of last year (October) to the first half of this year (April), five were group buying apps such as 'Always', 'Tteorimall', and 'Miss Discount'. Among them, 'Always' showed the largest increase, with app installations rising by more than double.

'AliExpress', which officially entered the Korean market in March this year, recorded a 54% increase in app installations, ranking within the top 20 shopping apps just one month after its launch. Additionally, global direct purchase apps like 'Taobao' and 'Qoo10' gained popularity mainly among the 30-40 age group, who are sensitive to consumer spending.

In the food and delivery category, the preference for low-priced brands became clearly evident due to high inflation. The low-priced coffee brand 'The Venti' recorded a 65% increase, ranking first in cafe app installation growth. Following were 'Mammoth Order' (37.8%), 'Compose' (33.2%), 'Mega MGC Coffee' (22.3%), and 'Paik’s Coffee' (18.6%), all showing high growth rates.

Convenience store apps, which competed to release affordable lunchboxes, recorded the highest growth rate among the seven food and delivery category apps. In particular, GS Retail’s flagship app 'Our Neighborhood GS' rose four ranks compared to the second half of last year, reaching 9th place and becoming the first food and delivery app to enter the top 10 overall.

Riding the wave of the frugal finance trend, the upward momentum of real estate fractional investment apps, which allow easy investment with small amounts, continued. The total number of installers of the five major real estate fractional investment apps such as 'Casa', 'Richgo', and 'Soyu' increased by 16.2% compared to the second half of last year.

This content was produced with the assistance of AI translation services.