Lotte Wellfood Collaborates with Younha Project on 'NFT Art'

Brain Mapping Artist and Brainwave Utilization Event Held
Creating Art from Brainwaves Changed by Eating Ghana Chocolate

Lotte Wellfood (formerly Lotte Confectionery) announced on the 9th that it has collaborated on a unique NFT (Non-Fungible Token) art project with brain mapping artist 'Yoonha Project'.

Visitors are looking around the Lotte Wellfood X Younha Project booth.
[Photo by Lotte Wellfood]

Yoonha Project is the artist name and project title of Professor Ha Yoon, a neurosurgeon at Yonsei University Severance Hospital, who is famous for media art using brainwaves. Yoonha Project creates works that visualize human brainwaves, which change according to thoughts or feelings, by combining the brainwave visualization creative technique called 'brain mapping' with artificial intelligence.

This collaboration was conducted under the theme "Taste, Feel, Be Art" together with Lotte Wellfood's 'Gana' brand. It is an experimental project that expresses the correlation between food and brainwaves through art, visually representing the moment of happiness and joy that one unconsciously feels when eating delicious chocolate.

To enhance the special experience of "a work born from my brainwaves," the artworks created by participating audiences were issued as real-time NFTs so they could be kept. Audiences received their own Gana brain mapping artworks as NFTs through Lotte Wellfood's official online mall, 'Sweet Mall'.

At Lotte Wellfood's online mall Sweet Mall, a brainwave NFT exhibition will be held until the 11th to commemorate this collaboration.

This content was produced with the assistance of AI translation services.