Over Half of 2030 Generation Plans Real Estate Investment... Prefers Existing Apartments Most

Zigbang Survey Results
If Increasing Investment Proportion, Real Estate 39.9%
Biggest Investment Impact Issue: 'Base Interest Rate'

More than half of the 20s and 30s generations showed interest in real estate investment. Among investment products, existing apartments were preferred.

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On the 8th, real estate platform Zigbang conducted a survey on investment plans this year with 726 app users. As a result, 36% of respondents said they currently own real estate as a financial technology or investment tool. 40.8% answered that they do not currently own real estate but plan to invest, while 23.3% said they do not own real estate for investment purposes and have no plans to do so.

In particular, among those in their 20s and 30s, the proportion currently owning real estate as a financial technology or investment tool was low at 19.6%, but the proportion planning to invest in real estate in the future (54.5%) exceeded half, showing a higher interest in real estate investment compared to other age groups.

Among respondents who are not currently investing in real estate but plan to do so, the most considered product was "existing apartments" at 45.9%. This was followed by new apartment subscription rights (23.3%), and apartment pre-sale rights or move-in rights (12.5%).

If planning to invest this year, the product in which they plan to increase investment proportion was "real estate" at 39.9%, the highest. This was followed by savings/deposits (19.8%), stocks (16.1%), maintaining the current allocation (12.4%), and gold (5.0%).

A Zigbang official said, "If increasing investment proportion this year, 4 out of 10 respondents said they would invest in real estate, showing continued strong interest in real estate." He added, "This trend can also be seen in the recent increase in quick-sale transactions centered on some areas and apartments where prices have adjusted downward compared to the recent peak."

This content was produced with the assistance of AI translation services.