‘Avante N Launch’ Hyundai Motor Competes in Touring Car Championship

2023 TCR China Championship

Hyundai Motor Company announced that it held the 2023 TCR China Championship launch ceremony on the 8th (local time) at the Shanghai International Circuit in China. The company plans to continue launching high-performance models, starting with the release of the Elantra N (Avante N) model in the second half of this year in China, followed by the introduction of the N brand's first electrified model, the Ioniq 5 N, next year.

Additionally, the event was linked with a track day where Chinese customers could experience the performance of N brand high-performance vehicles firsthand. This championship, like the world-class touring car competition TCR World Tour, prohibits direct manufacturer participation; instead, professional racing teams that purchase manufacturer race cars compete in the event.

[Photo by Hyundai Motor Company]

In this competition, two teams, ‘Hyundai N’ and ‘Z, Speed N,’ featuring famous Chinese professional drivers such as Martin Kao, Andy Yan, Rainy Hai, Zhang Chendong, and Yang Xiao Wei, will participate with the Elantra N TCR.

The championship will start with Round 1 at the Shanghai International Circuit from the 12th to the 14th, followed by events in Zhejiang Province, Zhuzhou, Shanghai, Chengdu, and Macau.

Til Vattenberg, Executive Director of Hyundai Motor Company’s N Brand & Motorsports Division, said, “The Elantra N TCR, which led both the driver and team overall victories at last year’s FIA WTCR, is a representative model of Hyundai’s high-performance race cars with excellent driving performance and marketability. By supporting the Elantra N TCR to achieve good results in this year’s TCR China Championship, we aim to enhance Hyundai’s brand competitiveness in China and firmly establish the N brand fandom.”

This content was produced with the assistance of AI translation services.