Samjin Fish Cake, a fish cake brand celebrating its 70th anniversary this year, is launching a regular promotion called 'Samjin Day' at its nationwide directly managed stores starting this month.


'Samjin Day' is a regular promotion held on the 3rd of every month at Samjin Fish Cake's nationwide directly managed stores, where the signature menu item, fish cake croquettes, are sold. On that day, customers visiting Samjin Fish Cake stores can purchase 6 fish cake croquettes for the price of 3.


Samjin Fish Cake's fish cake croquettes are the brand's signature menu, which gained popularity as a unique food item when Samjin Fish Cake opened Korea's first fish cake bakery. The croquettes come in six flavors: shrimp, spicy pepper (ttaengcho), corn egg butter, potato, sweet potato, and cheese.

Promotional image for Samjin Fish Cake regular promotion 'Samjin Day'.

Promotional image for Samjin Fish Cake regular promotion 'Samjin Day'.

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A representative from Samjin Fish Cake's marketing team stated, "We will provide diverse and abundant benefits through Samjin Day, held on the 3rd of every month."



Samjin Fish Cake is making strides toward the "globalization of fish cake," ranking among the top 10 popular Korean food products in the U.S. based on the online sales platform Amazon. Additionally, in March, it was selected as the number one brand in the seafood processed food category for three consecutive years in the 25th Korea Brand Power Index (K-BPI) survey.


This content was produced with the assistance of AI translation services.

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