Daesang Showcases Popular Products Including Jongga and Miwon at K-Food Festival
Participation in 'Seoul Bridge Mat-Ket' at the southern end of Jamsugyo on the 6th
Food truck operation and other events held
Daesang announced on the 3rd that it will participate in the 'Seoul Bridge Mat-Ket' held on the south end of Jamsugyo, a representative landmark of Seoul, on the 6th, showcasing a variety of popular brand products such as Cheongjeongwon Homings, Jongga, and Miwon.
The Seoul Bridge Mat-Ket is part of the 'Seoul Festa 2023' program, a sensory experience festival held throughout Seoul until the 7th. It features diverse themes such as 'K-Convenience Store,' a must-visit travel course for foreign tourists, 'K-Mat Hansik,' a Korean food experience zone, and 'Food Truck Flea Market,' which promotes coexistence with small business owners.
At this Seoul Bridge Mat-Ket, Daesang will operate a brand experience space in the form of a food truck, showcasing various products from its core brands. Additionally, various events that can only be enjoyed on-site will be prepared. The plan is for visitors to eat, enjoy, and experience Daesang’s products, fully immersing themselves in the unique identity and value of each brand.
There will also be fun activities such as a speed game to learn about Daesang’s brands and products, a Miwon photo zone, and social media (SNS) hashtag events.
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A Daesang representative stated, "As a leading food company representing Korea, we will present differentiated products to provide visitors with an unforgettable gourmet experience."
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