New Healthy Food and Beverage Products Perfectly Suited for the 'Helsinial' Taste

The food and beverage industry is bustling with efforts to target the newly coined term ‘Helsinial’ consumers, a combination of health and the millennial generation. They are competing to launch new products that are both delicious and healthy.

Starbucks' Black Hep Rice Gobong Latte.
[Photo by Starbucks]

According to the industry on the 1st, Starbucks Korea recently launched the ‘Black Hepssal Gobong Latte,’ which incorporates domestically produced black rice for a convenient meal replacement with added health benefits.

The Black Hepssal Gobong Latte is a savory-flavored beverage made with an espresso shot, black rice sauce, and oat milk, topped generously with black rice pop toppings, making it enjoyable as a meal substitute. Combining taste and nutrition, it has attracted attention from consumers in their 20s and 30s, selling a cumulative total of 500,000 cups within a month of its release.

The Venti launched ‘Today’s Fruit & Vegetable Routine Season 2,’ a fruit and vegetable juice for healthy pleasure consumers.

The new menu includes ‘MangPuldang,’ which combines mango, pineapple, and pumpkin; ‘Osadang,’ with orange, apple, and carrot; ‘Sattalbi,’ containing apple, strawberry, and beet; ‘Pobulma,’ made with grape, blueberry, and purple sweet potato for a healthy taste; and ‘Jjin Subak,’ which is 100% freshly squeezed watermelon juice.

Tom N Toms introduced three types of ‘Protein Donuts’ that combine taste and visual appeal as protein snacks. The Protein Donuts contain an average of 12g of protein, allowing consumers to meet their daily protein intake in one serving. They come in banana, chocolate, and strawberry yogurt flavors, offering a variety of colors and tastes, and despite being gluten-free, they feature a moist texture.

An industry insider said, “As health management becomes a trend these days, healthy and delicious food and beverage products are gaining great popularity,” adding, “In the post-COVID era, wellness and healthy pleasure are emerging as new standards of living, so it is expected that the food and beverage industry will actively develop new menus centered on health.”

This content was produced with the assistance of AI translation services.