Theborn Korea Introduces Easy Snack 'Garlic Soy Sauce Boneless Jokbal'

The Born Korea announced on the 28th that it will introduce ‘Garlic Soy Sauce Boneless Jokbal,’ a convenient snack boasting excellent pairing with beer (the harmony of food that goes well with drinks). This is the first time The Born Korea has launched a convenience store-exclusive snack product.

The new product is a reinterpretation of the popular and highly preferred ‘Jokbal’ menu among convenience store snacks, using CEO Baek Jong-won's unique recipe know-how, emphasizing harmony when eaten with beer. The Born Korea plans to introduce additional refrigerated snacks that pair well with various alcoholic beverages in the future.

Garlic Soy Sauce Boneless Jokbal is made by boiling carefully selected domestic pork along with onions, garlic, various vegetables, and medicinal herbs, resulting in a rich meaty aroma without any unpleasant odor and a chewy texture. A key feature is the addition of CEO Baek Jong-won's secret soy sauce, made with garlic particles that retain their texture, greatly enhancing the flavor balance. The slightly pungent texture of the garlic combined with a sauce containing lemon concentrate enriches the meat's natural umami taste.

After deboning only the boneless part of the jokbal, it is sliced into bite-sized pieces for easy enjoyment anywhere without location restrictions. It is also packaged in a moderate portion size, making it perfect as a snack for drinking alone. It is available at CU convenience stores nationwide.

This content was produced with the assistance of AI translation services.