LF Hazzys Launches Digital Integrated Platform 'Hazzys App'

LF's HAZZYS announced on the 20th that it will launch the 'HAZZYS App' to maximize customer experience in mobile environments.

Image of LF Hazzys' digital integrated platform 'Hazzys App'. [Photo by LF]

The HAZZYS App is a mobile platform that consolidates brand content, membership, and D2C (Direct to Consumer) services, designed to allow customers registered on HAZZYS.com to easily purchase products anytime and anywhere while enjoying a differentiated experience.

The app's key feature is the 'Official Site,' which brings together the online lines of menswear, womenswear, accessories, and golf wear. It aims to go beyond a standardized mobile shopping mall focused solely on product sales by creating a participatory space for free communication with customers, evolving into a brand community.

The representative menu in the bottom navigation bar, 'I Tried It,' contains all content related to HAZZYS brand reviews. It offers high-quality, vivid review content to customers visiting the HAZZYS app, including 'Customer Purchase Reviews,' 'Staff Reviews' directed by brand planners, 'Experience Group Reviews' showcasing various styling, and 'H Photo Studio Reviews' linked with the free customer participation photo studio at the HAZZYS Myeongdong flagship store.

Additionally, the app selects the best and premium reviews weekly and provides mileage points, while featuring outstanding review content on the main page to share customers' diverse fashion senses styled with HAZZYS. Reviews can be written and mileage earned regardless of purchase confirmation, encouraging real-time customer participation.

The main page also includes 'HAZZYS Magazine' content. This menu presents the latest brand news such as marketing, collaborations, pop-up stores, and events in an engaging magazine format, offering the first look at brand activities through photos and video content.

Meanwhile, to celebrate the app launch, HAZZYS is offering 30,000 mileage points, usable like cash when purchasing HAZZYS products through the app, simply for installing the app until the 30th. Furthermore, the 'Invite a Friend' event rewards up to 45,000 mileage points and special gifts when a friend registers on HAZZYS.com (web or app) via a referral link.

This content was produced with the assistance of AI translation services.