Louis Vuitton to Hold Fashion Show at Hangang Jamsugyo on the 29th

First Freefall Fashion Show at Hangang Jamsugyo Bridge
Squid Game Director Hwang Dong-hyuk
Serves as Creative Advisor

Luxury brand Louis Vuitton announced on the 20th that it will hold the house's first-ever pre-fall fashion show at the Hangang Jamsugyo Bridge in Seoul.

Louis Vuitton will hold a pre-fall fashion show on the Han River Jamsu Bridge in Seoul on the 29th.
[Photo by Louis Vuitton]

On the 29th, Louis Vuitton will unveil the 2023 pre-fall collection for the first time under the lights of the Hangang Jamsugyo Bridge to celebrate the 2023-2024 Visit Korea Year. The fashion show will be held as a cultural event for everyone, enjoyed by both international tourists and Seoul citizens. Louis Vuitton will live stream the fashion show worldwide through its social media channels and LED screens installed throughout Seoul, and invite about 100 fashion students to the site for a special experience. Additionally, Hwang Dong-hyuk, the director of Netflix's 'Squid Game,' which showcased Korea's soft power to the world, will participate as a creative advisor, contributing to the show's concept and scenography design.

Pietro Beccari, Chairman and CEO of Louis Vuitton, said, "I am very pleased to hold Louis Vuitton's first pre-fall fashion show in Seoul, a cultural hub attracting global attention," adding, "The runway presented on the Hangang Jamsugyo Bridge truly represents continuously proposing the 'next' in the flow of history."

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