Jangseong-gun Announces Winners of 'Brand Naming and BI Contest'

Jangseong-gun, Jeollanam-do announced the winners of the ‘Brand Naming and BI Contest’.

According to the county on the 10th, the ‘Brand Naming and BI Contest’ is a competition aimed at developing a new city brand that embodies the identity of Jangseong.

Jangseong County Office Exterior View
[Photo by Jangseong County]

This contest was conducted in two categories: ‘Brand Naming,’ which involves creating a city brand name, and ‘BI (Brand Identity),’ which includes logo, typography, and character design incorporating the brand name.

From December last year to January this year, the submission period saw a total of 913 entries, reflecting enthusiastic nationwide participation.

The submissions were first evaluated by the relevant department, followed by a preference survey involving residents, public officials, and the Jangseong Art Association to shortlist candidates.

The selected works then underwent final judging by professors and experts in visual arts, who considered planning, completeness, usability, and popularity.

As a result, “City of Rest (休), Jangseong” and “Healing Forest Jangseong” were awarded encouragement prizes in the naming category, while “The Place to Breathe, Jangseong” received an encouragement prize in the BI category.

The county initially planned to develop a sustainable city brand using the grand prize winner, but judging concluded that most entries, while reflecting Jangseong’s characteristics, had limitations in expressing future directions, leading to no grand prize or excellence awards being selected.

A county official said, “We appreciate everyone who participated in the contest and preference survey,” adding, “We will strive to develop a vibrant city brand that encompasses local sentiment as well as historical and cultural characteristics.”

Jangseong = Asia Economy Honam Reporting Headquarters, Reporter Jo Hangyu baekok@asiae.co.kr

This content was produced with the assistance of AI translation services.