LG Holds 'LG Awards' to Encourage Customer Value Achievements

Koo Kwang-mo, CEO: "Those Who Practice Customer Value Are LG's Pride"

On the 4th, LG held the '2023 LG Awards' at LG Inhwa Garden in Icheon, Gyeonggi-do to encourage and spread the achievements that created customer value over the past year. About 1,500 people, including 768 awardees, attended the event both online and offline.

Koo Kwang-mo, CEO of LG Corporation, has presented 'practicing customer value' as a management theme since his inauguration and has been concretizing it every year. Accordingly, LG selects cases that have achieved results through innovative products, technologies, or services from the perspective of customer value and awards them at the group level.

CEO Koo attended the awards ceremony and congratulated and thanked the awardees. He also said, "Everyone who quietly and personally practiced their own customer value is LG's pride."

He stated, "The small but meaningful experiences of each customer come together to create new value and lead to recognition of LG, which is the innovation goal and direction pursued by the LG Awards,” emphasizing, “Company and business performance naturally follow these efforts and challenges for customers.”

On the 4th, at the LG Awards held at LG Inhwa-won in Icheon, Gyeonggi Province, Koo Kwang-mo, CEO of LG Corporation (first from the left in the back row), is taking a commemorative photo with customer representatives and awardees. /

This year, 17 MZ generation (Millennials + Generation Z) customers who received support directly judged the LG Awards. Two representatives of the MZ generation judging panel also attended the ceremony and presented the 'Customer Impression Grand Prize.'

To emphasize the purpose of the LG Awards, which awards based on what value was created from the customer's perspective, LG changed the award names and categories this year. The award names were changed to ▲Customer Impression Grand Prize (formerly First LG Award) ▲Customer Satisfaction Award (formerly Excellence Award) ▲Customer Empathy Award (formerly Special Award). The award categories were changed to ▲Future Innovation Category (formerly Market Leading Category) ▲Experience Innovation Category (formerly Customer Contact Category) ▲Foundation Innovation Category (formerly Foundation Process Category).

A major change this year was organizing the event so that the attendees could become the main characters and enjoy it like a festival. Unlike previous years when executives mainly presented awards, last year's awardees served as presenters this year. About 400 attendees at the venue participated in various events such as a stamp mission tour and treasure hunt.

This year, five teams received the highest award, the Customer Impression Grand Prize, across four categories: ▲Future Innovation ▲Experience Innovation ▲Foundation Innovation ▲Customer Impression Practice. For example, the Farm Hannong team received the Customer Impression Grand Prize in the Experience Innovation category by developing the country's first bio-control solution to prevent fire blight in fruit trees, helping farmers who had suffered damage. Fire blight is an infectious disease that kills infected trees and, in severe cases, prevents fruit cultivation in orchards for five years.

In addition, 65 teams received the Customer Satisfaction Award, and 42 teams received the Customer Empathy Award. A total of 112 teams became the protagonists of this year's LG Awards. LG explained that the number of award-winning teams is increasing as employees' efforts to practice customer value continue. An LG official said, “Despite applying stricter standards each year, the number of award-winning teams has more than doubled compared to two years ago.”

This content was produced with the assistance of AI translation services.