Rice and Stir-fried Kimchi for 1,500 Won... Emart24 Launches Wonderbap

Tonkatsu & Soup Set Meal Also Released

Emart24 announced on the 30th that it will sell ‘Wonderbap,’ consisting only of steamed rice and stir-fried kimchi.

The lunchbox contains about 10% less steamed rice than a regular lunchbox and 30g of stir-fried kimchi, priced at 1,500 won. This is much cheaper compared to buying instant rice (in the 2,000 won range) and stir-fried kimchi (1,500 won) separately from regular brands, which would cost 3,500 won.

Wonderbap was developed as a product while the lunchbox merchandiser (MD) and manufacturer exchanged ideas, inspired by the fact that many customers enjoy eating rice with ramen.

A customer is purchasing a lunchbox at Emart24.
Photo by Emart24

Emart24 is also launching a ‘Pork Cutlet & Soup Set’ lunchbox with an old-fashioned Western-style concept, consisting of pork cutlet and mushroom soup. This lunchbox features mushroom soup seasoned with pepper, reminiscent of Western-style restaurants, and pork cutlet. It is generously composed of meat spaghetti, stir-fried kimchi, rice, pickles, and danmuji (yellow pickled radish), priced at 4,900 won.

An Emart24 representative said, “As convenience store lunchboxes are gaining attention as cost-effective meals amid high inflation, we have expanded customer choices by introducing Wonderbap, which maximizes cost-effectiveness by offering rice and kimchi together for 1,500 won, and a Western-style lunchbox that evokes nostalgic flavors. We will continue to develop menus and quality to provide meals that customers can enjoy deliciously and affordably.”

This content was produced with the assistance of AI translation services.