Shinsegae, Landers Day Event... "Historic Scale of 500 Billion Won"

19 Affiliates Including Emart Participate
40% Discount on All Hanwoo Products
Over 100 Buy One Get One Free Items Available

Shinsegae Group announced on the 29th that it will hold the integrated promotion "2023 Landers Day," offering large-scale shopping benefits.

Landers Day is the largest event in the first half of the year held by Shinsegae Group to coincide with the opening of the professional baseball season. This year, 19 affiliates including Emart, Shinsegae Department Store, SSG.com, Starbucks, and Gmarket are participating, with a record scale of 500 billion KRW planned.

Models are introducing the 2023 Landers Day event at the Starfield Hanam Media Tower.
[Photo by Shinsegae Group]

Emart will offer a 40% discount on all Korean beef products when paid with event cards from the 1st to the 2nd of next month. Domestic pork belly and neck meat will also be discounted by 40%, and Ipamran (30 eggs, 2 packs) will be offered at a 4,000 KRW discount when Shinsegae points are accumulated. Over 100 buy-one-get-one-free products are prepared, ranging from fresh and processed foods to daily necessities and electronics. Traders Wholesale Club offers a 10,000 KRW discount on large packs of Korean beef sirloin and striploin when paying with the partnered Samsung Card. Domestic freshwater eel (750g) is discounted by 7,000 KRW, J&B whiskey two types are 50% off, and all Portmeirion products are 30% off.

Shinsegae Department Store provides discount coupons downloadable upon accessing their mobile application (app). From the 31st of this month to the 9th of next month, customers who write cheering comments for SSG Landers will be entered into a draw to win exclusive skybox tickets at Incheon Munhak Stadium and Oakwood Premier Incheon hotel accommodation vouchers. Gmarket and Auction will run Landers Day and Sports Magazine promotions from the 3rd to the 7th. They will provide information on SSG Landers’ game schedules and uniform sales, and issue discount coupons for popular products in the sports and leisure category.

SSG.com will offer shopping cart coupons, time deals, and brand recommendation events from the 1st to the 7th. During this period, three 7% coupons applicable to Shinsegae Mall and Shinsegae Department Store Mall products will be issued per customer. Every day at 9 a.m., a 10% shopping cart discount coupon usable on purchases over 150,000 KRW will be provided on a first-come, first-served basis. W Concept will hold an event from the 1st to the 9th where customers can purchase products from brands that maintain a no-sale policy, as well as casual and sports items, at discounted prices. Starbucks will sell the Landers Day commemorative Landers-specialty drink, Red Power Passion Tea, for 5,900 KRW at stores nationwide from the 1st to the 7th.

Landers Day logo.
Photo by Shinsegae Group

Shinsegae International will issue two 7% discount coupons for SI Village to all customers from the 1st to the 7th. From the 4th to the 9th, the 449 Week event will offer up to 30% payback benefits on purchases of in-house brands such as Studio Tomboy and Santa Maria Novella. Starfield will present various experiential contents from the 1st to the 2nd. Shinsegae Casa will provide an additional 5% discount on Good Day event products at Casamia stores and issue 10% discount coupons to all customers using Good.com from the 1st to the 9th.

Shinsegae DF has prepared discounts and gift events both online and offline from the 1st to the 7th. Selected cosmetics items including Sulwhasoo and Est?e Lauder will be discounted up to 60%. From the 1st to the 2nd, 1,000 customers who purchase over 10 dollars will receive 10,000 KRW duty-free points. Shinsegae Live Shopping will offer discounts up to 20% from the 3rd to the 7th. Shinsegae Simon will give away 10 types of Landers goods on a first-come, first-served basis to customers who purchase over 200,000 KRW in sports and outdoor categories at Yeoju, Paju, and Siheung Premium Outlets from the 1st to the 2nd.

Shinsegae Food will hold a 20% discount sale and gift events for No Brand Burger. Shinsegae I&C will offer discounts on game consoles and titles at Emart and SSG.com. Shinsegae L&B has prepared various planned product sales and discounts at Wine & More and Emart. Emart24 will provide benefits such as food discounts and gift certificates upon purchasing planned products. Emart Everyday will apply up to 50% discounts on about 700 items from the 1st to the 2nd. Chosun Hotel & Resort will run promotions including accommodation vouchers and retail product discounts from the 31st of this month to the 7th of next month. Shinsegae Central City will sell special cakes and chocolates at JW Marriott Hotel from the 1st to the 7th to commemorate Landers Day.

The Emart application (app) will hold an SSG Landers prize event. During the event period, customers who purchase at least 10 KRW at Emart stores can access the event page and enter. Prizes include signed uniforms by SSG Landers player Kim Kang-min (5 winners), 5,000 KRW Emart icons (100 winners), and SSG Landers season calendars (1,000 winners). An Emart official said, "Now in its third year, Landers Day has become the largest shopping festival in the first half of the year, gaining great popularity among customers every year," and added, "We hope customers enjoy the large-scale shopping benefits through various promotions from Shinsegae Group affiliates."

This content was produced with the assistance of AI translation services.