CU Launches Baek Jong-won's Lunchbox Part 2: 'Basak Bulgogi Hanpan'

Weight Only 500g, Enhanced Cost-Effectiveness

CU announced on the 28th that it will introduce the ‘Basak Bulgogi Hanpan Jeongsik’ following the Baek Jong-won Jeyuk Hanpan Dosirak.

The Basak Bulgogi Hanpan Dosirak weighs approximately 500g, significantly enhancing cost-effectiveness (performance relative to price). Compared to the previous product, which weighed 440g, this is an increase of over 10% in weight. The main dish features basak bulgogi made from domestically sourced pork, coated with a special seasoning sauce and grilled twice over medium-low heat. The side dishes include four types: stir-fried zucchini, stir-fried kimchi, spicy stir-fried fish cake, and pan-fried egg tofu. A fried egg is topped on black rice, and seasoned seaweed is separately included in response to customer requests to add seaweed to the set meal.

Baek Jong-won's Crispy Bulgogi Set Meal.
[Photo by BGF Retail]

Baek Jong-won, CEO of The Born Korea, personally participated in the side dish composition and recipe development to enhance the product’s quality. As the product was planned to contribute to price stabilization, a strong promotion is applied. The Basak Bulgogi Hanpan Dosirak will be sold at a discounted price of 3,700 won, 800 won off, until the 10th of next month. Subscription coupons and telecom discounts can be applied simultaneously, and an additional 500 won discount is available when paying with NH Nonghyup Card or Hana Card, making the final purchase price 2,000 won.

A BGF Retail official said, “Reflecting the fact that lunchbox sales have increased by 40% compared to last year, we planned the second installment of the price-stabilizing lunchbox with dramatically improved cost-effectiveness,” adding, “We will continue to offer lunchboxes with rich compositions to ensure customers have a healthy and delicious meal.”

This content was produced with the assistance of AI translation services.