MINI-Bugs, Special Collaboration Playlist Released

Premium compact car brand MINI Korea announced on the 24th that it will collaborate with NHN Bugs' ‘essential;’ to launch the ‘MINI X essential; Playlist’.

‘essential;’ is Bugs' official playlist channel, featuring themed music selections with unique sensibilities and stylish backgrounds.

Through this collaboration, the company explains that it aims to convey the personality and emotions of the MINI brand and each of its models, offering differentiated experiences and enjoyment.

MINI Korea, together with NHN Bugs, will release a total of four types of MINI X essential; playlists. On the 23rd, a playlist reflecting MINI's brand campaign ‘BIG LOVE,’ which promotes ‘embracing diversity,’ was unveiled on the essential; channel.

Along with this, playlists that capture the emotions of MINI models?from the urban pure electric MINI Electric, the open-air enjoyment of the MINI Convertible, to the high-performance MINI JCW?will be introduced. These playlists will be released monthly through the essential; channel until June.

The MINI X essential; playlists will also be available at the ‘2023 Seoul Mobility Show,’ opening on the 31st. During the event, a specially curated playlist for the 2023 Seoul Mobility Show will be played as background music at the MINI booth. Additionally, various events will be held, including giving away a ‘Bugs 1-month music subscription’ to those who upload verification photos with the SNS hashtag ‘#MINI2023SeoulMobilityShow’ and participate in the follow event on-site.

This content was produced with the assistance of AI translation services.