Acuvue's Presbyopia Lens '1-Day Acuvue Moist Multifocal' Successfully Completed GS Shop Consultation Reservation Broadcast

Introducing Presbyopia-Correcting Multifocal Contact Lenses on Home Shopping Broadcast and Offering Free Professional Consultation Reservations

Acuvue, the contact lens brand of Johnson & Johnson Vision Korea Co., Ltd., announced on the 23rd that, following the successful first consultation reservation broadcast of the presbyopia lens '1-Day Acuvue Moist Multifocal' on GS Shop TV home shopping, it will conduct four additional broadcasts next month. The Acuvue home shopping broadcast schedule in April is on the 4th, 11th, 15th, and 19th.

As the number of consumers experiencing discomfort from presbyopia, such as frequent eye fatigue or issues with near vision, increases, Acuvue held a consultation reservation broadcast on GS Shop home shopping to promote the presbyopia correction contact lens '1-Day Acuvue Moist Multifocal' and expand opportunities for product trials.

For multifocal contact lenses like the '1-Day Acuvue Moist Multifocal,' it is crucial to consider pupil size and the degree of presbyopia progression. Accordingly, Acuvue emphasized the importance of professional consultation reservations through the home shopping broadcast and guided consumers to receive systematic eye examinations and consultations, including precise pupil size and vision tests, at opticians specializing in the '1-Day Acuvue Moist Multifocal.'

As a result, despite being aired during dinner time, the consultation reservation broadcast for the '1-Day Acuvue Moist Multifocal' garnered significant consumer interest throughout the approximately 65-minute broadcast.

Manager Ko Jeong-hyun of the Acuvue Marketing Team stated, “This broadcast is especially meaningful as it informed the main home shopping audience?consumers in their 40s and 50s experiencing discomfort from presbyopia?not only about detailed product information of Acuvue multifocal contact lenses but also about the importance of professional consultation and fitting conducted at opticians. We will continue to strengthen product awareness through various channels and enhance consumer satisfaction with better benefits.”

Meanwhile, the '1-Day Acuvue Moist Multifocal' introduced through the home shopping broadcast is a single-use multifocal contact lens for vision correction, officially approved as a Class 2 medical device by the Ministry of Food and Drug Safety of the Republic of Korea. It offers 183 design options based on pupil size considering myopia, hyperopia, and age, providing clear and natural transitions for near, intermediate, and distance vision.

Additionally, the lens features a dual-curve design on the back to minimize lens movement for greater stability, and Acuvue’s proprietary Lacreon technology contains PVP wetting agents that help maintain the tear film, offering comfortable wear. Furthermore, the product is classified as UV blocking Class 2 according to ISO standards, enabling protection of vision from ultraviolet rays.

This content was produced with the assistance of AI translation services.