Lee Yong-woo, CEO of Innocean, Appointed as Chairman of the Korea Advertising Industry Association

Lee Yong-woo, CEO of Innocean, has been appointed as the 22nd president of the Korea Advertising Industry Association.

Lee Yong-woo, CEO of Innocean [Photo by Innocean].

On the 22nd, the Korea Advertising Industry Association announced that it held the 37th regular general meeting the previous day and appointed Lee Yong-woo, CEO of Innocean, as the association's 22nd president.

Newly appointed President Lee Yong-woo joined Hyundai Mobis in 1983 and has served as head of Innocean's Americas headquarters (2002), vice president and head of Hyundai Motor Company's North America division (2018), vice president and head of Hyundai Motor Company's Genesis division (2019), and was appointed CEO (president) of Innocean in August 2020.

In his inaugural speech, President Lee said, "The functions and areas of the advertising industry are rapidly changing due to changes in the content environment and digital innovation," adding, "I feel a heavy responsibility in taking on the presidency at this important time, and I will work together with the association's member companies to help the advertising industry find new opportunities and take a step forward." Former President Yoo Jung-geun was appointed as an advisor to the Korea Advertising Industry Association.

Meanwhile, the Korea Advertising Industry Association, a corporation founded in 1986, has 16 domestic advertising companies as its members. It carries out activities such as improving advertising transaction systems and conducting research and publishing projects to foster and develop the advertising industry.

This content was produced with the assistance of AI translation services.