Ourhome Sells Premium Kimchi at Popup... Two Types: 'Galchi Kimchi' and 'Galchi Seokbakji'

Ourhome announced on the 17th that it will open pop-up stores at Shinsegae Department Store's main branch and Gangnam branch to sell two types of premium kimchi, 'Galchi Kimchi' and 'Galchi Seokbakji.'

Galchi Kimchi, Galchi Seokbakji.
[Photo by Ourhome]

Ourhome's Galchi Kimchi is made using carefully selected domestic napa cabbage, radish, and red pepper powder. It is a luxury kimchi that maximizes the deep and refreshing natural umami flavor by adding 100% Jeju galchi (hairtail fish). Whole pieces of galchi are sliced and placed between well-salted napa cabbage leaves, with seasoning carefully applied between the layers to preserve the chewy texture of the galchi. Using Ourhome's unique manufacturing method, it is aged for 30 days to deliver a highly refined taste. Starting with Galchi Kimchi, Ourhome plans to expand its premium kimchi lineup to include varieties such as Cheongip Kimchi and Dongchimi to target the kimchi market.

At Shinsegae Department Store Gangnam branch, the products will be sold until the 23rd of this month, and at the main branch, they will be available for seven days from the 31st of this month to the 6th of next month. Customers can also find Ourhome's representative home meal replacement (HMR) products such as soups, stews, On The Go meals, and chicken steak at special prices.

An Ourhome official stated, “We are expanding distribution channels so that customers can easily access premium kimchi products that excel in both ingredients and taste,” adding, “We plan to actively pursue the B2C market by increasing consumer touchpoints through the expansion of both online and offline sales channels.”

This content was produced with the assistance of AI translation services.