Qingdao announced on the 16th that it will serve as the official sponsor of the professional football team Suwon Samsung Bluewings for the 2023 season.


(From left) Go Seung-beom, Lee Gi-je, Kim Bo-kyung, and Yeom Ki-hoon of Suwon Samsung FC. Photo by Beer K.

(From left) Go Seung-beom, Lee Gi-je, Kim Bo-kyung, and Yeom Ki-hoon of Suwon Samsung FC. Photo by Beer K.

View original image

Starting with this sponsorship, Qingdao plans to expand its connection with football through various partnerships, not only in professional football but also in amateur football and club activities. Through this contract, Qingdao will be able to display brand advertisements on the large electronic scoreboard inside Suwon World Cup Stadium, on three LED boards, behind the goalposts, and on some seat banners until the end of the year. Additionally, it has secured exclusive rights to sell beer inside the stadium, aiming to enhance consumer experience opportunities.



A representative from BeerK said, "This year, we are planning various activities related to football," adding, "We hope families, friends, and couples will visit the stadium on a perfect spring day to enjoy exciting sports matches along with refreshing Qingdao beer."


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing