Samsung C&T Fashion Selects Actor Byeon Yo-han as Brand Ambassador for 'Shift G'
Samsung C&T Fashion Division's utility workwear brand ‘Shift G’ announced on the 16th that it has selected actor Byeon Yo-han as its brand ambassador.
Shift G is a menswear line launched last year by Samsung C&T Fashion Division for the first time in over 30 years. It is widely known as a new contemporary brand targeting the young sensibilities of the 30s and 40s generation. To establish itself as a representative brand of a new generation characterized by constant change, growth, and self-directed consumption tendencies, Byeon Yo-han was chosen as the brand ambassador. Byeon Yo-han is recognized in the film industry as a sophisticated and attractive actor with a professional image. The brand plans to convey its philosophy by connecting his expertise as an actor with his beliefs and image regarding work and life.
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A representative from Samsung C&T Fashion Division said, “As a leading brand of active and dynamic utility workwear, we selected actor Byeon Yo-han as our brand ambassador to increase customer awareness and recognition,” adding, “Together with Byeon Yo-han, we plan to stylishly promote various work and lifestyle products inspired by modern professional occupations.”
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