Recruitment of Participants for Shopping Grand Festival 'Busan Brand Festa'

July 7-9 at BEXCO Exhibition Hall 1, Boosting Consumption and Sales

Early Registration 20% Off, Additional 10% Off for Re-Participation

Busan City is recruiting companies to participate in the large-scale Busan brand shopping festival, ‘2023 Busan Brand Festa.’

Busan Brand Festa Promotional Poster.

Now in its 5th year, the ‘Busan Brand Festa’ is a large-scale consumer festival event that promotes excellent products from local small and medium-sized businesses and supports local companies in developing sales channels. It will be held for three days from July 7 to 9 at BEXCO Exhibition Hall 1, and preparations are underway starting with the recruitment of participating companies.

The event is held to restore consumer sentiment, which has been weakened by rising prices and economic downturn, and to provide local small and medium-sized businesses with opportunities to promote and sell their products. Various public events and side events, such as joint purchasing consultations with public institutions and real-time broadcast sales (live commerce), will also be held.

Applications for participation are open until June 23. In particular, local companies that complete their applications by May 12 will receive an early application discount of 20%, and returning participants will get an additional 10% discount, offering up to a 30% discount.

Last year, the Busan Brand Festa was held with 175 local companies and 257 booths, attracting about 12,000 visitors and achieving total sales of approximately 740 million KRW.

Applications can be submitted online through the event website, and since the recruitment is open to a limited space, it may close early. For detailed event information and inquiries, please contact the event secretariat.

Lee Jun-seung, Director of the Digital Economy Innovation Office, said, “We ask for the active participation and interest of local companies in Busan’s representative brand festival, which will promote excellent products from Busan and revitalize the local economy.”

This content was produced with the assistance of AI translation services.