GS25 Introduces 3 Types of Ros? Wine for Cherry Blossom Season

GS25 announced on the 14th that it will launch three types of ros? wines, known as the "wine of the 2030 generation," on the 17th of this month to celebrate the cherry blossom season, and will offer these products at promotional prices until the end of April.

The ros? wines introduced this time are ▲ Amici Olema Ros? ▲ Diablo Ros? ▲ Freixenet Sparkling Ros?, a total of three types. During the promotional period aligned with the cherry blossom season, these products will be sold at prices ranging from 11,900 KRW to 24,900 KRW, which is 25% to 30% lower than the regular price.

In particular, Amici Olema Ros? is a differentiated alcoholic beverage product that GS25 is introducing for the first time in Korea. It was created under the direct consultation of Anthony Villagie, who was selected as Winemaker of the Year 2020 by the wine magazine VINOUS, in the Provence region of France.

Amici Olema Ros? has been recognized as an excellent value-for-money ros? wine, receiving a score of 92 from the world-renowned wine critic James Suckling. This time, it will be sold in a limited quantity of 12,000 bottles nationwide through GS25, GS The Fresh, and the alcoholic beverage smart order platform Wine25 Plus.

According to the sales composition by age group of 28 types of ros? wines sold on GS25’s alcoholic beverage smart order platform Wine25 Plus over the past month, the 2030 generation accounted for 72%, which is the background for GS25 to introduce ros? wine, known as the "young wine," timed with the spring cherry blossom blooming period.

Meanwhile, according to data analyzing the sales of products containing "ros?" over the past three years by GS25, sales increased significantly by 317% in 2021 and 672% in 2022 compared to 2020. The number of ros? product units also increased from 41 types in 2020 to 132 types in 2022.

This content was produced with the assistance of AI translation services.